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  • Writer's pictureRAN FPE

Marketing Corner: Building Client Relationships

Updated: Jul 1, 2020

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Networking is a great way to meet new people, but maintaining communication can be a challenge. Tim and Doug are a prime example of the power of communication and building meaningful business relationships, but what can you do to grow relationships and retain clients?

Keeping your clients close is not only creates bonds with colleagues, it is also a great way to ensure success in the future. Forming these professional relationships will make your company your client’s first call. Shedding some light on your internal culture will give them a better understanding of what to expect from you and your team. Fun stories about your employees will also entertain your clients while showcasing the personalities of your team.

Lastly, it’s important that you express to all of your employees the importance of building relationships with your clients. Integrating this goal as a part of your day to day business activities will create a culture rooted in client relations and keep your clients coming back.

There are ways to foster these professional relationships outside of face-to-face interactions. Sending periodic newsletters or marketing materials will keep clients interested in your company; demonstrating your company’s competencies and skills will make your company more desirable. Social media is also a great way to engage your clients. Posting relevant and interesting information on social media will keep your company visible, so brand recognition and loyalty can grow.

Client relationships are what keeps the business to business world turning. Leveraging all your resources properly will result in stronger client relationships, and in turn more business!

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